Healthcare Business Review

Advertise

with us

  • APAC
    • US
    • EUROPE
    • APAC
    • CANADA
    • LATAM
  • Home
  • Sections
    Business Process Outsourcing
    Compliance & Risk Management
    Consulting Service
    Facility Management Services
    Financial Services
    Healthcare Consulting
    Healthcare Digital Marketing
    Healthcare Education
    Healthcare Marketing
    Healthcare Procurement
    Healthcare Staffing
    Medical Staff Training and Development
    Medical Transportation
    Nurse Staffing
    Plastic Surgery
    Regenerative Medicine
    Therapy Services 
    Business Process Outsourcing
    Compliance & Risk Management
    Consulting Service
    Facility Management Services
    Financial Services
    Healthcare Consulting
    Healthcare Digital Marketing
    Healthcare Education
    Healthcare Marketing
    Healthcare Procurement
    Healthcare Staffing
    Medical Staff Training and Development
    Medical Transportation
    Nurse Staffing
    Plastic Surgery
    Regenerative Medicine
    Therapy Services 
  • CXO Insights
  • News
  • Vendor Viewpoint
  • Conferences
  • CXO Awards
×
#

Healthcare Business Review Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Healthcare Business Review

Subscribe

loading

Thank you for Subscribing to Healthcare Business Review Weekly Brief

  • Home
  • CXO Insights

Telehealth in a time of pandemic- Let's give it an "A"

Healthcare Business Review

Douglas A. Spotts MD, FAAFP, FCPP, Meritus Health
Tweet

Conductor Benjamin Zander famously wrote in his leadership book, “The Art of Possibility,” of the concept of leading with possibility and in giving his students an “A” from the outset. In giving an “A” to his students, he hopes to create a situation where they live into the possibility of their musicianship and studies. He also states in the book: “everyone loves classical music. They just don’t know it yet.” Perhaps it is my deep and abiding love of music, and the combination of art and science that creates beautiful music, that allows me to envision the same opportunity for medicine and telehealth and possibility for virtual patient care created by the pandemic. Like Zander, I’d give telehealth an “A” during this present time. How are we living into telehealth’s potential in this present time and what can we do to create the possibility of “everyone loving (telehealth); they just don’t know it yet.”


"Digital transformation and monitoring of health conditions has been catapulted ahead by the pandemic and must go further to promote value-based care transformation and to help manage upstream and downstream risk of chronic disease conditions that have long foiled our best clinical efforts."


Agility - During the earliest stages of the pandemic, when office doors were shuttered due to lack of protective personal equipment and testing, telehealth was expanded immediately and locally by most health systems and community practices. Suddenly year-long strategies were turned into one to two-week sprints for provider connection to patients and communities, especially in primary care and behavioral health practices. Overnight, barriers such as state regulations and federal rules on who could conduct telehealth and virtual visits and from what location, were suspended in the interest of caring for patients in our local community. Meaningful connections were made to address social and medical isolation, answer rapidly evolving questions about the COVID-19 pandemic, assess social determinants of health and health equity and communicate with all patients to avoid unnecessary emergency department and urgent care utilization.


Access - At Meritus Health (an independent, 300 bed community hospital in Hagerstown and Washington County, Maryland), we rapidly used the electronic health record portal for COVID testing registration and when available, for vaccination efforts. This increased the use of the portal to well over 70%. This was a boon for telehealth, as we used the portal as a tool initially for consent to telehealth visits, but then expanded it to include the assessment of patient isolation and loneliness, other social determinants of health such as transportation, housing, and food security, and as a means to assess patients at rising risk for worsening health outcomes due to the pandemic. Telehealth allowed access to the health system for patients who had to overcome barriers to access in the past and, for various reasons, could not reach traditional venues of care. Behavioral Health counselors and providers were able to help their patients stay connected to therapy for anxiety, depression, and substance use disorders. Virtual Home Visits provided valuable insights to providers assessing their patients’ well-being. Telehealth became a part of the strategy of the mobile health clinic outreach to all members of the community. Family Medicine Resident Physicians assisted the vaccine outreach and overcoming misinformation initiatives started here by conducting virtual town halls to diverse populations. 



A virtual telehealth clinic from 7 PM- Midnight every day of the week was started after urgent care closed, just to create further access for patients in the community and also to drive down unnecessary emergency department utilization. Telehealth has been piloted to improve transitions of care from the hospital to the community, rehabilitation centers, and skilled nursing facilities. Care remained local, accessible, and trusted due to this new tool.


AI – As telehealth has been widely adopted for access, it now must be further adapted to augment human intelligence. Digital transformation and monitoring of health conditions has been catapulted ahead by the pandemic and must go further to promote value-based care transformation and to help manage upstream and downstream risk of chronic disease conditions that have long foiled our best clinical efforts. “Hospital at home” programs and care transition management of patients to home from the hospital, to and from rehabilitation centers, and to and from skilled nursing facilities, will rely on digital tools that are both medical grade and consumer grade. They will help patient and caregiver alike. Artificial intelligence programs and algorithms will not take the place of trusted primary care physicians and specialty colleagues alike but will instead augment those individual skillsets to better manage and mitigate risk and provide the safest and highest quality outcomes for patients. This will be critical for the successful transformation of the US health care system to one of wellnessand prevention from sickness and chronic disease.


Advocacy – Finally, the role of advocacy has never been so important as in the present moment. We cannot allow state by state and federal barriers to stand in the way of telehealth across state lines. The example from my region of the country is that we have 4 states in our primary and secondary service areas of care here at Meritus Health. Care should remain local when possible and in the hands of the trusted providers and teams with whom the patient has had an established relationship over time. Insurers should work with health systems and providers who have established excellence in telehealth and digital transformation rather than create structures of their own which further confuse patients and take care away from local sources. For this to work well, accountability must be guaranteed on both sides of the equation and payment should be based on quality outcomes and not on work RVU’s. We can now do that by analyzing the data and using it to drive clinical excellence and evidence-based decision making. In conclusion, Telehealth has performed well during the COVID-19 Pandemic. It has expanded the traditional walls of the exam room out into the community. Augmented intelligence and digital tools will enable this expansion further. The tools of telehealth, my tablet computer, my cell phone, and some associated digital monitoring tools, all fit into my doctor’s black bag, just like my stethoscope. The stethoscope, in 1816, was controversial in that it “removed” the physician’s ear and direct auscultation from the patient’s chest; It was thought to be important but never expected to be widely deployed and successful as an instrument of diagnosis. The same is true of telehealth in this moment. Telehealth has received an “A” and much effort has been expended toward getting everyone to understand it, if not to love it. Can we ever go back to the way things were before and expect to create a more accessible and equitable health care system in the United States for all?



Weekly Brief

loading
> <
  • Current Issue
  • Current Issue
  • Strategically Reshaping Healthcare Branding and Communications

    Karen Wish, Vice President, Chief Marketing Officer and Strategic Communications Lead, Mount Sinai Health System
  • Elevating Healthcare Through Smart Brand Strategy

    Gene Warren, Director of Marketing, Conway Medical Center
  • Challenges of Adding International Nurses to Your Workforce

    Greg Jamison, MSN, RN, Director of Nursing, Mixed Acuity, Orthopedics, Neuro, Oncology, and Float Pool at UofL Health
  • Taking Health Literacy to New Heights

    Ana Lima, Marketing and Customer Experience Director, CUF - Hospitals and Clinics
  • Pharmacy Digital Transformation: Indonesia New Era of Hospital Pharmacy

    Hanny Cahyadi, Manager of Medical Support National Hospital
  • Enhancing Odontogenic Sinusitis Awareness

    John Craig, Rhinologist (Henry Ford Health, Detroit, MI, USA)
  • The Art of Healthcare Claims Management

    Ruth Chappa, Director of Risk Management and Claims, Signature HealthCARE
  • Does Your Health Care System Rely Just On A Digital Front Door Or A Bunch Of Side-Doors (And Secret Doors)?

    Dan Dodson, MBA, MSMI, System Director, ISD Digital Health and Innovation, Information Services Division, UNC Health

Read Also

The Importance of Patient-first Approach To Innovation

The Importance of Patient-first Approach To Innovation

Dr. Aivee Teo, Founder, President and Medical Director, The Aivee Clinic
READ MORE
Combining Expertise Across Borders to Implement Equitable and Sustainable Precision Cancer

Combining Expertise Across Borders to Implement Equitable and Sustainable Precision Cancer

Kjetil Tasken, Head and Director of Institute of Cancer Research, Oslo University Hospital
READ MORE
Takeaways from Incorporating the Patient Experience as a Strategic Element and Enabler to Foster a Culture of Innovation through the Hospital

Takeaways from Incorporating the Patient Experience as a Strategic Element and Enabler to Foster a Culture of Innovation through the Hospital

Joan Vinyets i Rejón, Head of Patient Experience, Barcelona Children’s Hospital Sant Joan de Déu
READ MORE
Revolutionising patient education: How a Start-Up called HelloProfessor is changing the game

Revolutionising patient education: How a Start-Up called HelloProfessor is changing the game

Sophia Neisinger, Dermatology Resident & Head Digital Health Program, Charite
READ MORE
The Hidden Costs of Vendor Contracts: How Boilerplate Terms Can Undermine Hospital Budgets

The Hidden Costs of Vendor Contracts: How Boilerplate Terms Can Undermine Hospital Budgets

Cesar A. Roman, Director of Strategic Sourcing and Procurement Operations, University Health
READ MORE
The Rise of the Healthcare Innovator

The Rise of the Healthcare Innovator

Ryan Kerstein, Associate Medical Director for Innovation and Research, Buckinghamshire Healthcare NHS Trust
READ MORE

The Hidden Costs of Vendor Contracts: How Boilerplate Terms Can Undermine Hospital Budgets

Cesar A. Roman, Director of Strategic Sourcing and Procurement Operations, University Health

The Rise of the Healthcare Innovator

Ryan Kerstein, Associate Medical Director for Innovation and Research, Buckinghamshire Healthcare NHS Trust

Efficiently Implementing Preventative Maintenance Programs with Skilled Engineers

Mark Hornby, Medical Engineering Manager, Northern Care Alliance NHS Foundation Trust

Revolutionizing Podiatry for Efficient Patient Care

Ron Guberman, Director of Podiatric Medical Education and Co-Chief of the Podiatry Division, Wyckoff Heights Medical Center
Loading...
Copyright © 2025 Healthcare Business Review. All rights reserved. |  Subscribe |  Sitemap |  About us |  Newsletter |  Feedback Policy |  Editorial Policy follow on linkedin
CLOSE

Specials

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://healthcare-digital-marketing.healthcarebusinessreviewapac.com/cxoinsight/telehealth-in-a-time-of-pandemic-let-s-give-it-an--a--nwid-595.html